fenbury
Space
The House of Campbell’s
Year
2024, 2025

fenbury designed The House of Campbell’s as an adaptable, modular brand experience that unified the Campbell’s family of brands under one roof. Designed to evolve across activations, it created a consistent, evergreen destination while allowing each experience to be uniquely tailored.

Rooted in the belief that food is love, the concept was inspired by connection — a place where family and friends gather, traditions are shared, and lasting memories are made. More than a physical structure, The House of Campbell’s became an enduring experiential footprint, bringing the Campbell’s family of brands together under one roof.

The House of Campbell’s festival activation

A festival experience defined by raw, tactile design. Guests enjoy interactive cooking demonstrations set against wood-textured backdrops, custom tableware, and striking art installations and decor crafted entirely from raw ingredients and products.

The House of Campbell’s festival activation, Together We Sip Savor and Share
The House of Campbell’s festival table setting
The House of Campbell’s festival floral and charcuterie detail
The House of Campbell’s brand mark, Savor the Moment
The House of Campbell’s festival tote bag
The House of Campbell’s festival guest portrait
The House of Campbell’s garden entrance

Designed for America’s largest Oktoberfest celebration. Check out the attention to detail — pretzels, wheat, and barley to pair with the experience.

The House of Campbell’s Oktoberfest activation detail
The House of Campbell’s Oktoberfest floral detail

An interactive Cincinnati Bengals game day experience at Paycor Stadium, featuring custom 2025-themed graphics designed to keep the stadium’s energy electric.

The House of Campbell’s Cincinnati Bengals game day entrance
The House of Campbell’s Cincinnati Bengals game day activation
The House of Campbell’s Cincinnati Bengals game day activation
The House of Campbell’s family of brands