When approached by CancerBridge, an ally of The James at Ohio State and a member of the National Comprehensive Cancer Network, we knew we needed to elevate and amplify their complete package of cancer benefits offered to employers nationwide. These alliances work together to share insights, innovations, and new technologies available to employees and their families. By integrating CancerBridge into a company’s existing benefits package, employers can really show their employees that they genuinely care about their health and well-being.
CancerBridge believes cancer is different for everybody. Delivering world-renowned cancer support with a concierge-style approach, people are given the confidence to learn, understand and advocate for themselves and their families. We built a visual identity and turned it into a brand that inspires hope, expertise, and support. To help launch the brand to new employers and build awareness of the services to existing clients, we launched bi-lingual direct mail pieces, posters, brochures, welcome letters, promotional items, letterhead, business cards, infographics and more. As a result, CancerBridge has been added to some of our region’s largest employers, providing their employees with direct access to oncology experts and resources.